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河北工业大学
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Teaching International Public Relations: An Update Report among Educators

Title: Teaching International Public Relations: An Update Report among Educators
Author(s): Mak, Angela Ka Ying
Source: Journalism and Mass Communication Educator, v72 n2 p168-182 Jun 2017. 15 pp.
Peer Reviewed: Yes
ISSN: 1077-6958 (Sherpa/RoMEO, JCR)
Descriptors: Public Relations, Teaching Methods, International Relations, International Studies, Teacher Characteristics, Institutional Characteristics, Instructional Improvement, Educational Change, Teacher Surveys, Likert Scales, Demography, Achievement Need, College Faculty, Higher Education, Postsecondary Education
Abstract: Involvement in international and multicultural career-related practices is ever on the rise in a global economic and political society, especially in public relations. This article reported an update of examining the attributes of public relations educators and their institutions in teaching of international public relations (IPR) through an online survey. Results indicated some major improvements (i.e., a double increase of school offered and public relations educators taught IPR course, international perspectives shifted from service to teaching and research, and internationalization as institutional strategic focus). Recommendations for educators and their institutions to prepare themselves and offer the IPR course are discussed.
Abstractor: As Provided
Number of References: 31
Number of Pages: 15
Publication Type: Journal Articles; Reports - Research
Availability: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
URL: URL
Journal Code: JUN2017
Entry Date: 2017
PageCount: 168-183
volume: 72
issue: 2
issn: 10776958
pubdate: 2017
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