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Academic Journal

作者 : Sharma, Amalesh asharma@mays.tamu.edu ; Kumar, V. vk@gsu.edu ; Borah, Sourav Bikash sourav.borah13@iimb.ernet.in

Source : Journal of International Marketing. Jun2017, Vol. 25 Issue 2, p1-24. 24p. 1 Diagram, 5 Charts.

Subjects : BRAND identification ; INTERNATIONAL markets ; CONSUMER behavior ; STRATEGIC planning ; RITUAL

 

Academic Journal

作者 : Ahi, Ali1 ali.ahi@lut.fi ; Baronchelli, Gianpaolo2 gianpaolo.baronchelli@unibg.it ; Kuivalainen, Olli3,4 olli.kuivalainen@manchester.ac.uk ; Piantoni, Mariella5 mariella.piantoni@unibg.it

Source : Journal of International Marketing. Mar2017, Vol. 25 Issue 1, p1-21. 21p. 1 Diagram, 6 Charts.

Subjects : INTERNATIONAL markets ; ENTRY mode strategies (Foreign markets) ; DECISION making in business ; SMALL business ; EXPANSION (Business)

 

Source : International Association for Development of the Information Society, Paper presented at the International Conferences on Internet Technologies & Society (ITS), Education Technologies (ICEduTECH), and Sustainability, Technology and Education (STE) (Melbourne, Australia, Dec 6-8, 2016). 8 pp.

 

Source : Bulgarian Comparative Education Society, Paper prepared for the Annual International Conference of the Bulgarian Comparative Education Society (BCES) (15th) and the International Partner Conference of the International Research Centre (IRC) "Scientific Cooperation" (5th) (Borovets, Bulgaria, Jun 2017). 7 pp.

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